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Monday, 29 January 2018

CNY: Carlsberg Wishes You Probably The Most Victorious Year Celebration!

Carlsberg Malaysia ushers in this Chinese New Year (CNY) celebration with “Probably The Most Victorious Year” campaign, inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) symbolising the brewer “flagging off to successful ventures” or “together, we succeed” with the Malaysian Chinese community.



At the launch ceremony festooned with auspicious red and festive green at the 1Utama Shopping Centre today, Probably The Best Beer in the World – Carlsberg and Probably the Smoothest Beer in the World – Carlsberg Smooth Draught greeted over 500 guests and hundreds of shoppers “Probably The Most Victorious Year’” this CNY. The campaign was brought to life by a magnificent stage set-up, a riveting lion dance with acrobatic pole jumping, martial art performance, a 24-season drum paired with a 8-foot giant drum performance, as well as sumptuous authentic Chinese fare and delicacies.


The brewer also celebrated the record-breaking of half a billion (or RM500,000,000) school-building funds the Top Ten Charity Campaign (Top Ten) accumulated over the last 30 years for approximately 650 schools. Top Ten, a flagship Chinese community project of Carlsberg Malaysia, joint efforts with two Chinese dailies China Press and Nanyang Siang Pau, has been championing fund-raising for the development of the Chinese education and schools in West and East Malaysia. To mark the milestone, Top Ten artistes also made a special appearance and performed a medley of CNY songs.


Great prizes await those who purchase a 24-can Carlsberg or Carlsberg Smooth Draught CNY festive promo pack at participating super- and hypermarkets, have a chance to win one-year’s complimentary supply of free beer, totalling 12 cartons. Winners just need to spot the promo code ‘CS’ printed underneath the red pull-rings for the special prize. For those who spot the promo code ‘SA’, he or she will walk home with 4 cans of Somersby Apple Cider.

Additionally, shoppers who purchase one or more cartons or combo deals of 4 sets of 4-can packs from the brewer’s premium brews such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and Asahi Super Dry will stand to redeem one #ProbablyTheBest reusable bag on a first-come, first-served basis from over 500 participating super- and hypermarkets during the promotion period.

And for those frequenting bars and pubs, they will receive a deck of Carlsberg Smooth Draught CNY Playing Cards for every bucket of Carlsberg Smooth Draught (5 small bottles – 325ml) purchased.Find out more about Carlsberg’s promotions, events and activities during this festive season at www.probablythebest.com.my or www.facebook.com/CarlsbergMY

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