Carlsberg Malaysia ushers in this Chinese New Year (CNY) celebration
with “Probably The Most Victorious Year” campaign, inspired by the Chinese
saying Qí Kāi Dé Shèng
(齊開得勝) symbolising the
brewer “flagging off to successful ventures” or “together, we succeed” with the
Malaysian Chinese community.
At the launch ceremony festooned with
auspicious red and festive green at the 1Utama Shopping Centre today, Probably
The Best Beer in the World – Carlsberg and Probably the Smoothest Beer in the
World – Carlsberg Smooth Draught greeted over 500 guests and hundreds of
shoppers “Probably The Most Victorious Year’” this CNY. The campaign was
brought to life by a magnificent stage set-up, a riveting lion dance with
acrobatic pole jumping, martial art performance, a 24-season drum paired with a
8-foot giant drum performance, as well as sumptuous authentic Chinese fare and
delicacies.
The brewer also celebrated the record-breaking
of half a billion (or RM500,000,000) school-building funds the Top Ten Charity
Campaign (Top Ten) accumulated over the last 30 years for approximately 650
schools. Top Ten, a flagship Chinese community project of Carlsberg Malaysia,
joint efforts with two Chinese dailies China Press and Nanyang Siang Pau, has
been championing fund-raising for the development of the Chinese education and
schools in West and East Malaysia. To mark the milestone, Top Ten artistes also
made a special appearance and performed a medley of CNY songs.
Great prizes await those who purchase a 24-can
Carlsberg or Carlsberg Smooth Draught CNY festive promo pack at participating
super- and hypermarkets, have a chance to win one-year’s complimentary supply
of free beer, totalling 12 cartons. Winners just need to spot the promo code
‘CS’ printed underneath the red pull-rings for the special prize. For those who
spot the promo code ‘SA’, he or she will walk home with 4 cans of Somersby
Apple Cider.
Additionally, shoppers who purchase one or more
cartons or combo deals of 4 sets of 4-can packs from the brewer’s premium brews
such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and
Asahi Super Dry will stand to redeem one #ProbablyTheBest reusable bag on a
first-come, first-served basis from over 500 participating super- and
hypermarkets during the promotion period.
And for those frequenting bars and pubs, they
will receive a deck of Carlsberg Smooth Draught CNY Playing Cards for every
bucket of Carlsberg Smooth Draught (5 small bottles – 325ml) purchased.Find out
more about Carlsberg’s promotions, events and activities during this festive
season at www.probablythebest.com.my or www.facebook.com/CarlsbergMY
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