Clarity

Clarity

Friday, 8 December 2017

Christmas: Pause For A Blue Christmas with Kronenbourg 1664 Blanc

Christmas is a season of giving thanks and cheers to an amazing year. This Christmas, Kronenbourg is celebrating a 'Pause For A Blue Christmas', encouraging Malaysians to hit the pause button and enjoy every little yet precious moments this festive season.


The launch event held at Nicsmann 1940s by Lewré on the Park in Starling Mall brought together 350 media and guests for a Blue Christmas celebration, iconic to Kronenbourg 1664 Blanc’s blue facade. At the event, a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles came to life in all its glory via a ‘Christmas Tree Lighting Ceremony’ officiated by Lars Lehmann, Managing Director of Carlsberg Malaysia. 



Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a giant roving snow globe. Set to visit selected bars and restaurants, this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas. Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017. 




On December 22, ‘Pause for a Blue Christmas’ party, anticipated to be the Christmas party of the year, will take place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carollers singing Christmas tunes joyously among others.



A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party. Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party. On top of that, all through December, an exclusive 4-bottle Christmas Gift-pack will be available at leading supermarkets and hypermarkets to make for the perfect gifts to friends and family.

For those uninitiated, Kronenbourg 1664 Blanc is a refreshing wheat beer. It is a light beer and perfect for those enjoy subtle citrus and fruity flavours. Kronenbourg 1664 Blanc is perfect for the tropical and summer heat in Malaysia. I find that it is also a great thirst quencher during parties or just casual gatherings with friends or family. 


For more information, visit Kronenbourg 1664 Blanc at https://www.facebook.com/KronenbourgMY

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