Clarity

Clarity

Monday, 8 August 2016

Daily: Express #ThatWeekendFeeling with Somersby Cider

Craving for the weekend? You don’t have to wait! Somersby, the country’s fastest growing cider is rejuvenating consumers’ spirits through #ThatWeekendFeeling campaign - a series of activations that capture #ThatWeekendFeeling anytime, any day with its sweet, bubbly and naturally refreshing cider. 

I really enjoyed and am a big fan of the Somersby Apple Cider once it was available in the markets a few years back. I don't usually take alcoholic drinks on normal days but I love the Somersby Apple Cider because its smooth and isn't as bitter in comparison to beer.





#ThatWeekendFeeling campaign, launched in 2015, has been well received, leading to the cider brand enjoying strong double-digit growth over the same period last year. The brand entered its second phase of the campaign by unveiling its revolutionary drinking ritual at the launch in Tavern 13 in Petaling Jaya which was attended by 200 people comprising of media and consumers. Staying true to its fun and quirky personality, guests were introduced to Somerita - a fun drinking ritual of a Somersby bottle literally served upside down over crushed ice.


Check out the beautiful Somerita!



There was even a station where you can decorate and beautify your Somersby!

During the launch, guests were also treated to Somersby Blackberry cider, a variant introduced end last year as limited edition, and is now back by popular demand. Available in 330ml bottles, Somersby Blackberry will be made available permanently across major supermarket chains. Fruity with a breadth of freshness and a mild taste of blackberry, Somersby Blackberry with its 4.5% alcohol content lives up to the brand’s reputation of spreading joy and sunny togetherness whenever it is served.





What's an event without a selfie!

Tantalising consumers taste buds further, Somersby Apple Cider is now made available in 320ml can at 4.5% ABV, available across major supermarket chains.


For more information on Somersby Cider, please visit www.facebook.com/SomersbyMY or join in the fun and express your weekend feeling via the microsite at www.somersby.com.my/thatweekendfeeling

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