Clarity

Clarity

Thursday, 9 March 2017

Daily: Johnnie Walker® Blenders’ Batch


Johnnie Walker®, the world’s number one-selling Scotch, houses a team of expert blenders that create the perfect blends, while having hundreds of ongoing new experiments with flavours being carried out by them. Now, for the first time ever, the brand is opening its doors to these experiments with the release of a range of new blends – Johnnie Walker® Blenders’ Batch.



Johnnie Walker® Blenders’ Batch is a brand new, limited edition series of experimental whiskies that challenge convention while revealing the skills and continuous pursuit of flavours that drives the small team of expert blenders led by Master Blender, Dr. Jim Beveridge, a man whose personal journey making whisky began over 40 years ago. Inspired by the time he spent blending bourbon and rye in Kentucky in the 90s, the first Johnnie Walker Blenders’ Batch series are the result of experiments into the influence of bourbon and rye whisky flavours on Scotch.



“The Johnnie Walker blending team believes that experiment is the key to innovation. We have been experimenting with flavours to ensure that the blends are of the best it can be for the past 200 years through various techniques, expertise and advances in science. Globally, interest in whisky is higher than it has ever been and this feels like the right time to open the doors to our experiments. With that in mind, the Johnnie Walker Blenders’ Batch series is the result of our innovation and we believe that by making it available here in Malaysia, our consumers will continue to love the brand, its story and these whiskies even more,” shared Rajesh Joshi, Marketing Director of Moët Hennessy Diageo Malaysia.




The first whisky from the Blenders’ Batch series that is being released is the Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish. Bottled in individually numbered bottles, this limited edition liquid is part of the progression in making whiskies that a new generation of whisky drinkers are seeking. The outcome of the experiments focused on what happens when the intensely sweet flavours of bourbon and rye whiskies are brought together with the depth and subtlety of carefully crafted Scotch whisky.

The new blend is a bold experiment in flavours which are drawn from over 200 whisky samples, aged in first-fill bourbon casks and finished for up to six months in former rye casks. Featuring whiskies from just five distilleries including Dufftown and the now closed Port Dundas, the Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish is rich and warming with an intense honeyed sweetness.
To showcase the new Johnnie Walker Blenders’ Batch, more than 300 Malaysians were invited to unlock Johnnie Walker’s latest innovation at The Vault, Kuala Lumpur on March 1 & 2, where they express their creativity and experimented with flavours by whisking up their own concoction of Scotch-inspired cocktails using simple ingredients such as eggs, cinnamon sticks, ginger, coffee, vanilla and fruits. Guests also enjoyed the blending sounds of Scottish beats and modern tunes at the event and were treated to a fine selection of scrumptious bites at the Johnnie Walker Blenders’ Batch Food Truck.



Consumers can now enjoy a variety of Johnnie Walker Blenders’ Batch Bourbon Cask and Rye Finish cocktails at select outlets nationwide including Mish Mash, The Vault, Forking Cork, Urban & Co, Culture Club, Mulligan's Signature, Pawn Room, The Attic, Berlin, Chaze, Suzie Wong, Locker & Loft and O'Sesame for a limited time only. 

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